Ted Wernham is a financial professional with over 30 years of experience. He currently serves as the president of Wernham Wealth Management, Inc. Based in London, Ontario, Wernham produces a radio show, “Retirement Ready,” on AM 980, a local station, and as a podcast available at www.am980.ca.
Podcasting, which is audio content broadcast via the Internet, has turned into a viable method of transmitting information and entertainment. Projections show the already healthy number of listeners will increase in the coming months and years, with 37.6 million monthly downloaders anticipated. Of all Internet users, 17 percent will be regular podcast listeners in 2013.
While it may sound complicated to some novice computer users, gaining access to this market is relatively easy. All one needs to get started is a computer with a microphone, although better equipment translates to better audio quality. After planning a unique and entertaining format for a show and recording it to an audio file, podcasters must “publish” it so others may listen. This can be done through iTunes or another free podcast publisher available over the Internet.
Podcasting, which is audio content broadcast via the Internet, has turned into a viable method of transmitting information and entertainment. Projections show the already healthy number of listeners will increase in the coming months and years, with 37.6 million monthly downloaders anticipated. Of all Internet users, 17 percent will be regular podcast listeners in 2013.
While it may sound complicated to some novice computer users, gaining access to this market is relatively easy. All one needs to get started is a computer with a microphone, although better equipment translates to better audio quality. After planning a unique and entertaining format for a show and recording it to an audio file, podcasters must “publish” it so others may listen. This can be done through iTunes or another free podcast publisher available over the Internet.